Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever.

We make great games by putting together the best teams and giving them the freedom and independence to succeed, taking risks, failing, sharing learnings, and keeping our culture centered on trust and independent cells.

What You'll Be Doing

1. Drive End-to-End GTM Strategy: Partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops.
2. Lead Creative Campaign Delivery: Direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral that land with Hay Day’s core audience.
3. Explore Growth Channels with UA: Partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Connected TV (CTV), influencer integrations, creator platforms, podcasts, and more to expand game reach during major moments.
4. In-Game & Channel Execution: Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization (ASO), and Web Shop / D2C channels.
5. Amplify via Community & Creators: Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content.
6. Measure & Iterate: Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment—using post-launch data to continuously sharpen future GTM playbooks.

What You Have

1. 5+ years of Product Marketing experience in mobile gaming or live-service consumer products (casual, simulation, or puzzle experience is a big plus).
2. Proven GTM execution track record: demonstrated experience taking live features and product updates from early concept to full public launch.
3. Sharp creative instincts with a strong aesthetic eye and the ability to give clear, actionable feedback on trailer cuts, visual assets, and player copy.
4. Performance channel & UA literacy, with a solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns.
5. Data & hypothesis-driven mindset, framing clear GTM hypotheses, defining success metrics pre-launch, and using post-campaign analytics to back up strategic decisions.
6. Cross-functional leadership and exceptional project management skills with the ability to align developers, artists, and marketers without formal authority.
7. Collaborative mindset that naturally builds trust, communicates openly, and thrives in cross-functional teams while supporting the insights team.